Retrospective reports of strategic‐level managers: Guidelines for increasing their accuracy

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Summary

This paper reviews several sources of the data inaccuracies that commonly affect retrospective data and offers guidelines for reducing the occurrence or magnitude of these inaccuracies.

Type
article
Published
1985-04-01
Cited by
1,849
References
33

Keywords

Retrospective cohort study, Strategic planning, Strategic management, Business, Marketing

References

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