Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Keywords

Homophily, Social media, Normative, Interpersonal influence, Normative social influence

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Cited by

• Understanding Consumer Trust in Social Commerce WebsitesWing S. Chow, Si Shi — 2014
• Effects of Social Support About Physical Activity on Social Networking Sites: Applying the Theory of Planned BehaviorFrancisco Javier Escobar Borrego — 2015
• Consumer Engagement Behaviors in Brand Communities of Social Networking SitesChristy M.K. Cheung, Xiabing Zheng, Matthew Lee — 2012
• Would you go to the end of the world,because I Tweet you so? : Defining qualities of an effective social media endorserfor promoting a tourist destination.Evgenia Egorova — 2013
• THE ATTITUDES TOWARD APPLICATION OF VIRAL MARKETING IN THE FOOD INDUSTRY IN SERBIATomislav Sudarević, Branislav Vlahović, Ivan Šurjanović — 2013
• SNSs Advertising ValueDeraz Hossam, Ye Xiaoxiong — 2013
• Operator-based approaches to harm minimisation in gambling: summary, review and future directionsAlex Blaszczynski, Adrian Parke, Jonathan Parke — 2014
• Follow me: A network analysis of Marquette University's Twitter networkAngela Elaine Swenson — 2013
• Facebook as a platform for corporate branding : How IKEA brand values are co-created in communication by users on FacebookSofie Stamfjord Thall, Yvonne Holmgren Hjelm — 2012
• Tourists' Attachment Processes and Behavioral Changes in Social Media: Persuasion and Reference Group Influence PerspectiveNamho Chung, Hee‐Jeong Han, Chulmo Koo — 2013
• Socially acceptable? : exploring consumer responses to marketing in social mediaJonas Colliander — 2012
• The Role of Non-Coercive Influence Tactics in Online MarketingSatu Ståhlstedt — 2014
• ENGAJAMENTO COM FAN PAGES DE MARCAS NO FACEBOOK: IMPACTO DA FORÇA DO LAÇO, HOMOFILIA E CONFIANÇAMateus Ferreira — 2014
• Consumer Perceptions of a Brand's Social Media MarketingTaylor Michelle Smith — 2014
• Social Media for International Inbound Tourism in Japan : A Research Model for Finding Effective eWOM MediumsEric Hawkinson — 2013
• Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms - Evidence from CrowdfundingFerdinand Thies, Michael Wessel, Alexander Benlian — 2014
• External brand communication: a literature review of the antecedents to word-of-mouthOleksandra Pasternak, Cleopatra Veloutsou, Anna Morgan‐Thomas — 2014
• Best practices in creating value with social media: insights from four Fortune 500 companiesJennifer Smith, Federico Pigni — 2014
• Analyzing Social Influence through Social Media: A Structured Literature ReviewR. Snijders, Remko Helms — 2014
• Fun In A Trustworthy Environment? The Effects Of Message Source Credibility And Message Appeal On EWOM Responses In FacebookYiu Chi Yan, Honglei Li, Eric W.K. See-To — 2014

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