Assimilation and contrast effects in reactions to communication and attitude change.

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Summary

The relationship between the attitude of the recipient and the position advocated in a communication was studied under conditions where a communicator not known to subject presents a point of view on a controversial issue which differs from that of subject by varying amounts.

Type
article
Published
1957-09-01
Cited by
662
References
17

Keywords

Psychology, Contrast (vision), Assimilation (phonology), Social psychology, Linguistics

References

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