Psychological Processes Mediating Persuasion-Inhibiting Effect of Forewarning in Fear-Arousing Communication

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Summary

Results showed that the forewarning produced resistance to persuasion and that resistance was mediated directly by counterarguments during the presentation of the communication, and indirectly by psychological reactance in the postwarning, precommunication interval.

Type
article
Published
1986-02-01
Cited by
21
References
6

Keywords

Persuasion, Reactance, Psychology, Persuasive communication, Social psychology

References

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