Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions

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Summary

Structural equation modelling using maximum likelihood estimation for the four models revealed that the traditional forms of the Theory of Reasoned Action and the theory of Planned Behavior fit the data adequately and resulted in improvements in model prediction.

Type
article
Published
1995-07-01
Cited by
1,602
References
53

Keywords

Theory of planned behavior, Theory of reasoned action, Structural equation modeling, Action (physics), Crossover

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