Ready to buy or just browsing?: detecting web searcher goals from interaction data

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Summary

This work presents a new class of search behavior models that also exploit fine-grained user interactions with the search results, and shows that mining these interactions can enable more effective detection of the user's search goals.

Type
article
Published
2010-07-19
Cited by
166
References
34

Keywords

Exploit, Computer science, World Wide Web, Aggregate (composite), Class (philosophy)

References

Cited by

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