Who interacts on the Web?: The intersection of users' personality and social media use

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Summary

While extraverted men and women were both likely to be more frequent users of social media tools, only the men with greater degrees of emotional instability were more regular users, and being open to new experiences emerged as an important personality predictor ofsocial media use for the more mature segment of the sample.

Type
article
Published
2010-03-01
Cited by
1,963
References
48

Keywords

Extraversion and introversion, Openness to experience, Social media, Psychology, Personality

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