Marketization and the Recasting of the Professional Self

Keywords

Commodification, Marketization, Rhetorical question, Power (physics), Sociology

References

• The Unmanageable ConsumerYiannis Gabriel, Tim Lang — 2006
• The rise of the network societyManuel Castells — 1996
• Marketing Communications: Contexts, Contents and StrategiesChris Fill — 1999
• The New Marketing Paradigm: Integrated Marketing CommunicationsDon E. Schultz, Stanley Tannenbaum, Robert F. Lauterborn — 1996
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• The changing nature of workFrank Ackerman — 1998
• Games Mother Never Taught You: Corporate Gamesmanship for WomenBetty Lehan Harragan — 1977
• The Expressive Organization: Linking Identity, Reputation, and the Corporate BrandMajken Schultz, Mary Jo Hatch, Mogens Holten Larsen — 2000
• Professional Ethics and Civic MoralsMelvin Richter, Émile Durkheim, Cornelia Brookfield — 2018
• Kept at arm's length: questioning the organizational desirability of member identificationLoril M. Gossett — 2002
• Linear and Nonlinear Career ModelsPatrice M. Buzzanell, Steven R. Goldzwig — 1991
• The Racial Foundation of Organizational CommunicationKaren Lee Ashcraft, Brenda J. Allen — 2003
• Reclaiming the subject: Decommodifying marketing knowledge?John F. Desmond — 1995
• The problem of hegemony: Rereading Gramsci for organizational communication studiesDennis K. Mumby — 1997
• REENGINEERING THE CORPORATION: A MANIFESTO FOR BUSINESS REVOLUTIONMichael Hammer, James Champy — 1993
• Performing the enterprising subject: Gendered strategies for success (?)Majia Holmer Nadesan, Angela Trethewey — 2000
• Marketing Democracy: Public Opinion and Media Formation in Democratic SocietiesDiana C. Mutz — 1989
• Strategy in the new economyDon Tapscott — 1997

Cited by

• A study of identity formation in the London investment banking sectorAudrey Ciceley Heloise Cook — 2008
• The Importance of Personal Branding: How to create and maintain a successful personal brandM. Genevieve Hitchings — 2014
• When Celebrity Women Tweet: Examining Authenticity, Empowerment, and Responsibility in the Surveillance of Celebrity TwitterMegan M. Wood — 2013
• Effective Family Communication and Job Loss: Crafting the Narrative for Family CrisisLynn H. Turner — 2012
• "It'll look good on your personal statement" : a multi-case study of self-marketing amongst 16-19 year olds applying to universityLucie Shuker — 2010
• Konsten att paketera sig själv : - Kommunikationsstrategier för personligt varumärkesbyggande i sociala medierMaria Abbestam, Ida Sköld — 2011
• Flat Whites: How and Why People Work in CafesJanet Sayers — 2009
• A Cultural and Political Economy of Web 2.0Robert W. Gehl — 2010
• Exploring the application of Personal Brands and Opinion Leadership in Political MarketingAndrew Hughes, Stephen Dann, Larry Neale — 2008
• FASTIGHETSMÄKLARENS PERSONLIGA VARUMÄRKE – JAG ABAnna Wassberg, Evelina Eriksson — 2012
• Personligt Varumärke och Ledarskap : En kvalitativ studie om hur företagsledare använder sig av personligt varumärke i sitt ledarskapKajsa Rydehed, Ida Emanuelsson — 2010
• Is creativity a key determinant of individuals' branding?Alexandra Vilares — 2014
• Aetherspheres : spatial sensitivity and self awareness in food and social media prosuming practicesMarianthi Androulaki — 2014
• Towards a Typology of Human Brand-Organisation RelationshipsPatrick Butler — 2011
• Trade fairs as an opportunity for professional development : case study of ITB BerlinStanisław Brzeziński, M. Jasiński — 2014
• Unmasking online reflective practices in higher educationJennifer M. Ross — 2012
• L’entrepreneur hacker. L’ethos de travail des entrepreneurs webSophie Richard — 2014
• Crafting Biographical Sketches In Business ClassesClive Muir — 2013
• Making Stories: An Investigation of Personal Brand Narratives in the Scottish Craft Microenterprise SectorNicholas Telford — 2014
• The Enterprising Parent: A Critical Examination of Parenting, Consumption and IdentityLeanne Ralya Eleff, Angela Trethewey — 2006

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