A behavior model for persuasive design
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Summary
A new model for understanding human behavior is presented, which asserts that for a person to perform a target behavior, he or she must be sufficiently motivated, have the ability to perform the behavior, and be triggered to performed the behavior.
- Type
- article
- Published
- 2009-04-26
- Cited by
- 2,441
- References
- 3
- OpenAlex
- https://openalex.org/W1987523869
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:1659386
Keywords
Computer science, Work (physics), Product (mathematics), Persuasive technology, Moment (physics)
References
No references recorded for this paper.
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