A behavior model for persuasive design

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Summary

A new model for understanding human behavior is presented, which asserts that for a person to perform a target behavior, he or she must be sufficiently motivated, have the ability to perform the behavior, and be triggered to performed the behavior.

Type
article
Published
2009-04-26
Cited by
2,441
References
3

Keywords

Computer science, Work (physics), Product (mathematics), Persuasive technology, Moment (physics)

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