A Modeling Framework for Category Assortment Planning
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Summary
This paper presents an empirically based modeling framework for managers to assess the revenue and lost sales implication of alternative category assortments, and demonstrates how this framework can be used to gauge lost sales due to assortment changes.
- Type
- article
- Published
- 2001-06-01
- Cited by
- 102
- References
- 24
- OpenAlex
- https://openalex.org/W1977062375
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:449723
Keywords
Product category, Revenue, Product (mathematics), Business, Marketing
References
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- Regression Diagnostics: Identifying Influential Data and Sources of Collinearity
- Regression Diagnostics — Identifying Influential Data and Sources of Collinearity
- CAMPBELL SOUP'S CONTINUOUS REPLENISHMENT PROGRAM: EVALUATION AND ENHANCED INVENTORY DECISION RULES
- Modeling and Testing Structured Markets: A Nested Logit Approach
- A Multivariate Polya Model of Brand Choice and Purchase Incidence
- A Simultaneous Approach to the Whether, What and How Much to Buy Questions
- Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
- Supply Chain Inventory Management and the Value of Shared Information
- The Impact of Product Variety on Automobile Assembly Operations: Empirical Evidence and Simulation Analysis
- Extend Profits, Not Product Lines
- Psychological Review
- Preference trees.
- Discrete Choice Analysis
Cited by
- Response to Commentary by Chong and Ho
- PERSEPSI HARGA PRODUK DI PASAR RETAIL MODERN
- An approach to develop effective customer loyalty programs
- Retail demand management: Forecasting, assortment planning and pricing
- Perspectives in Supply Chain Risk Management: A Review
- Joint Ordering and Pricing Strategies for Managing Substitutable Products
- Efficient consumer response: literature review
- In-store one-to-one marketing
- Perspectives in supply chain risk management
- A cross‐cluster and cross‐region analysis of fashion brand extensions
- A Review of Marketing-Operations Interface Models: From Co-Existence to Coordination and Collaboration
- Robust strategies for mitigating supply chain disruptions
- Unlimited shelf space in Internet supply chains: Treasure trove or wasteland?
- Assessing category vulnerability across retail product assortments
- Detecting inefficiently managed categories in a retail store
- Assessing brand vulnerability across product assortments
- Optimizing and Evaluating Retail Assortments for Infrequently Purchased Products
- Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
- Optimal and Competitive Assortments with Endogenous Pricing Under Hierarchical Consumer Choice Models
- A Parsimonious Model of Stockkeeping-Unit Choice
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