A Modeling Framework for Category Assortment Planning

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Summary

This paper presents an empirically based modeling framework for managers to assess the revenue and lost sales implication of alternative category assortments, and demonstrates how this framework can be used to gauge lost sales due to assortment changes.

Type
article
Published
2001-06-01
Cited by
102
References
24

Keywords

Product category, Revenue, Product (mathematics), Business, Marketing

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