Country as brand, product, and beyond: A place marketing and brand management perspective

Keywords

Employer branding, Brand management, Marketing management, Marketing, Brand equity

References

• Competing on the Eight Dimensions of QualityDavid A. Garvin — 1987
• Consumer Ethnocentrism: Construction and Validation of the CETSCALETerence A. Shimp, Subhash Sharma — 1987
• American Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer BehaviorElizabeth C. Hirschman — 1981
• Country Image: Halo or Summary Construct?C. Min Han — 1989

Cited by

• Changes in Branding Strategy: A Discourse Analysis of NATO Publications and Speech Regarding its Russian Relationship and the NATO-Alexandra Kornilia Sowers — 2009
• Analisi e modelli per la misura della relazione tra attrattività regionale e regional brand: il caso italianoRiccardo Passeri, Chiara Mazzi, Milena Viassone — 2012
• Creating images and the psychology of marketing communicationClinton S. Weeks, T. Bettina Cornwell, Michael S. Humphreys — 2006
• Impact of EURO 2012 on People’s Attitudes Towards Travelling to UkraineYevgen Shpakovych — 2012
• Selection criteria for country of origin of food imports by European food distributorsJohn G. Knight, David Holdsworth, Damien Mather — 2005
• La formació de la imatge turística induïda: el paper de les xarxes relacionalsRaquel Camprubí — 2009
• Public Diplomacy in an Australian Context : a Policy-based Framework to Enhance Understanding and PracticeCaitlin Byrne — 2009
• Customer Satisfaction With Service Quality in Iraqi Conventional Banks: The Case of Salah Al Din BanksNaji Ahmed Fareed — 2012
• The role of government intermediaries in the internationalization of low- and medium-technology SMEs from developing countries : a case study of the Foreign Trade Commission of Mexico in EuropeL. Garcia — 2015
• The emerging representation of 'Brand Poland' within the European UnionMałgorzata Nowińska — 2012
• A place called home : the role of identification in the post-dissolution phase of a customer relationship with a place brandK.I.J. Sillen — 2014
• Creation of an umbrella national branding strategyDaniëlle van den Akker — 2011
• ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDINGElena Maria Marcoz — 2014
• A Study on the Conceptualization of Apparel BrandChien Hsien Lee, Haw Ran Wong, Tzuyi Kao — 2014
• Real Ireland- an Investigation into US Tourists' Holiday PhotographsSeán T. Ruane — 2014
• Wind turbines in tourism landscapes: Czech ExperienceBohumil Frantál, Josef Kunc — 2011
• Visitor relationship management (VRM): repeat visitation opportunities for destination marketing organisationsSteven Pike — 2006
• Management della comunicazione territoriale: tra place identity e crowdsourcingAlfonso Siano, Agostino Vollero, Carmela Tuccillo — 2012
• Kreowanie wartości dla klienta przez obszar recepcji turystycznejRenata Seweryn — 2012
• Identificación del turista con el destino: efecto sobre el capital de marcaArturo Berrozpe Martínez — 2014

Related papers

• ‘[Re]inventing the brand - Can top brands survive the new market realities?’Jonathan D. Hall — 2002
• Right Side Up - Building Brands in the Age of the Organised ConsumerChris Macrae — 2002
• The concept of brand experienceBernd H. Schmitt — 2009
• From Brand Vision to Brand EvaluationTerry Hanby — 2002
• The employer brand: Bringing the best of brand management to people at workKeith Dinnie — 2007
• Brand America: The mother of all brandsKeith Dinnie — 2005
• How to maintain a brand properlyJohn Starzewski — 1996
• Taking brand initiative: How companies can align strategy, culture, and identity through corporate brandingKeith Dinnie — 2009
• A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st CenturyMike Lanham — 2004
• Consumer brand relationshipsKevin Lane Keller — 2014