Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics

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Summary

Results of a study that measured consumer satisfaction with the EC channel through constructs prescribed by three established frameworks, namely the Technology Acceptance Model (TAM), Transaction Cost Analysis (TCA), and Service Quality (SERVQUAL) found that TAM components--perceived ease of use and usefulness--are important in forming consumer attitudes and satisfaction withThe EC channel.

Type
article
Published
2002-09-01
Cited by
1,350
References
81

Keywords

SERVQUAL, Channel (broadcasting), Preference, Business, Structural equation modeling

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