Repertory Grid Technique: an interpretive research framework

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Summary

It is argued that when the RGT is employed within the guidelines of PCP it provides a useful interpretive research framework for exploring some of the similarities and differences in the content and structure of consumers’ subjective meaning systems.

Type
article
Published
2000-08-01
Cited by
96
References
84

Keywords

Repertory grid, Personal construct theory, Construct (python library), Consumer research, Meaning (existential)

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