Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth

Keywords

Interpersonal communication, Word of mouth, Typology, The Internet, Psychology

References

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Cited by

• Factors influencing consumer perceptions towards online purchase intention: A study in Kota Kinabalu, SabahStephanie Kunsiong — 2011
• Secondary Crisis Communication on Social Media: the Role of Corporate response and Social Influence in Product-harm CrisisGongbing Bi, Bowen Zheng, Hefu Liu — 2014
• The Role of Parasocial Interaction and Social Media Participation in the Two-Step Flow of CommunicationCharles Aaron Lawry — 2013
• The State of Electronic Word-Of-Mouth Research: A Literature AnalysisChristy M.K. Cheung, Dimple R. Thadani — 2010
• How Online Social Interactions Affect Consumers' impulse Purchase on Group Shopping Websites?Kem Z.K. Zhang, Bing Hu, Sesia J. Zhao — 2014
• User-generated advertising: the effects of consumer-created brand videos and self-construal on brand attitudesMora Avila, Paulo Francısco Cesar — 2015
• A Study of E-Trust in Online AuctionsLi‐Chang Hsu, Chao‐Hung Wang — 2008
• Connected Marketing: The Viral, Buzz And Word Of Mouth RevolutionJustin Kirby, Paul Marsden — 2007
• A Comparison of User Perceptions and Frequency of Use of Social Media to Use of Social MediaBrad Sago — 2015
• Greening the competitive advantage: antecedents and consequences of green brand equityMagdalena Bekk, Matthias Spörrle, Rebekka Hedjasie — 2016
• The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TBP)Mohammad Reza Jalilvand, Neda Samiei — 2012
• Virality and Susceptibility in Information DiffusionsTuan-Anh Hoang, Ee‐Peng Lim — 2021
• How WOM marketing contributes to new product adoptionManuela López, María Sicilia Piñero — 2013
• The effect of electronic word of mouth on brand image and purchase intentionMohammad Reza Jalilvand, Neda Samiei — 2012
• eWOM persuasiveness: do eWOM platforms and product type matter?Wen-Chin Tsao, Ming-Tsang Hsieh — 2015
• Viral buzz on social network sites about physical activity : fad or fabulous?Ni Zhang — 2012
• The Effect of Electronic Word-of-Mouth Platforms on Perceived Credibility, Brand Attitude and Purchase Intention: A Study of Chinese Young ConsumersMengmeng Zhao — 2014
• When Madison Avenue turns into Main Street: Consumer generated advertising as a marketing tool and its effects on online word of mouthT. D. Boer, Willemijn Kappers — 2007
• Understanding the Relationship between Individualism and Word of Mouth: A Self‐Enhancement ExplanationAnders Hauge Wien, Svein Ottar Olsen — 2014
• Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information sourceTracy Rickman Cosenza, Michael R. Solomon, Wi‐Suk Kwon — 2015

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