Update Status

Keywords

Social media, Curriculum, Exploratory research, Sociology, Public relations

References

• Social Media Marketing: A Strategic ApproachMelissa S. Barker, Donald I. Barker, Nicholas Bormann — 2012
• The Social Employee: How Great Companies Make Social Media WorkCheryl Burgess, Mark Burgess, David Edelman — 2013
• Welcome to the Matrix: E-Learning Gets a Second LifeNatalie Wood, Michael R. Solomón, David Allan — 2008
• About the companyTom Chippendale — 2015
• Is Twitter for the Birds?Ben Lowe, Des Laffey — 2011
• Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing InitiativeFred Miller, W. Glynn Mangold, Joy Roach — 2013
• Teaching Students How to Integrate and Assess Social Networking Tools in Marketing CommunicationsRegina Pefanis Schlee, Katrin R. Harich — 2013
• Back to the "wall": How to use Facebook in the college classroomCaroline Lego Muñoz, Terri L. Towner — 2011
• Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing CoursesLisa D. Spiller, Carol Scovotti — 2008
• Learning by TweetingShannon B. Rinaldo, Suzanne Tapp, Debra A. Laverie — 2011
• The Adoption of Social Media As Educational Technology Among Marketing EducatorsTracy L. Tuten, Melanie Marks — 2012
• More than Just Wikipedia: Creating a Collaborative Research Library Using a WikiCaroline Lego Muñoz — 2012
• Using Linkedin in the Marketing Classroom: Exploratory Insights and Recommendations for Teaching Social Media/NetworkingDenny E. McCorkle, Yuhua Li McCorkle — 2012
• Tools for Monitoring Social Media: A Marketing Research ProjectAnn Veeck, Beth Hoger — 2014
• The Klout Challenge: Preparing your Students for Social Media MarketingTodd J. Bacile — 2013
• Community-Sourcing a New Marketing Course: Collaboration in Social MediaGary R. Schirr — 2013
• Web 2.0 and Marketing Education: Explanations and Experiential ApplicationsNeil Granitz, Stephen K. Koernig — 2011
• Upgrading to Web 2.0John J. Cronin — 2009
• The Use of Digital Technologies in the ClassroomChristopher Buzzard, Victoria L. Crittenden, William F. Crittenden — 2011
• Digital Marketing: The Time for a New “Academic Major” Has ArrivedCliff Wymbs — 2011

Cited by

• Applications of Social Media in Academic Library Services: A Case of the Hong Kong Polytechnic University LibraryElaine Wei San Kong, Dickson K.W. Chiu, Kevin K.W. Ho — 2016
• Teaching and learning disrupted: isomorphic changeVictoria L. Crittenden, William F. Crittenden — 2016
• CRM genom sociala medierJohannes Högnelid, Robert Svensson — 2016
• Benefits and challenges of using social media in marketing strategy : investigating small- and medium-sized companies in the Oulu regionPaavo Orajärvi — 2016
• Undergraduate perceptions of social media proficiency and graduate employability: A pilot studyKaren E. Sutherland, Susie Ho — 2017
• PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS’ FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACYAlexa K. Fox, Marla Royne Stafford — 2018
• A Progressive Approach to Teaching Analytics in the Marketing CurriculumYiyuan Liu, Michael A. Levin — 2018
• Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of Data:Kristen Walker, Nora Moran — 2019
• EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATIONDebra Zahay, David Altounian, Wesley A. Pollitte — 2018
• Assessing the Pedagogical Value of Branded Digital Marketing Certification ProgramsLisa D. Spiller, Tracy L. Tuten — 2019
• The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital DisruptionRyan Langan, Scott W. Cowley, Carlin A. Nguyen — 2019
• How Practitioners Would Design the Ideal Social Media Marketing CourseJones, S Cathleen — 2019
• Developing a Work‐Ready Social Media Marketing Analytics Course: A Model to Cultivate Data‐Driven and Multiperspective Strategy Development SkillsYuna Kim — 2019
• State of Social Media Curriculum: Exploring Professional Expectations of Pedagogy and Practices to Equip the Next Generation of ProfessionalsCarolyn Mae Kim — 2016
• UNPLUGGED: DIGITAL DETOX ENHANCES STUDENT LEARNINGNatalie Wood, Caroline Lego Muñoz — 2020
• Performing social media analytics with Brandwatch for Classrooms: a platform reviewMike McGuirk — 2021
• TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAMSarah Alhouti — 2021
• Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of DataKristen Walker, Nora Moran — 2018
• Simulations or Client Projects? Aligning Social Media Skills Development to Industry ExpectationsNicole Dilg Beachum, Alexandra Krallman — 2023
• TEACHING NETWORKING SKILLS IN AN INTRODUCTORY COURSE: IMPACT OF A LINKEDIN ASSIGNMENT ON STUDENT PERCEPTIONS AND BEHAVIORSSteven W. Brewer, Katie A. McCarthy — 2023

Related papers

• The Design of Curriculum Structure in the Synthesis of School CurriculumDing Nian-jin — 2008
• The Teachers' Curriculum Identity: An Issue Needs Further StudyHuang Xiao-lian — 2011
• Postgraduates' Curriculum-selecting Intention and System ReformGuo De-xia — 2009
• On the Paradigm Change of Physical Education Curriculum: the Analysis of Three Typical PE Curriculum ModelsGU Yuan-yan — 2004
• On School Curriculum System ConstructionDandan Zhang — 2011
• Implementation of the 2013 Curriculum at MTs AL-AbraarNeliwati, Devi Indah Sari — 2022
• Comparative analysis of the 2019 revised Nuri curriculum and the Japanese kindergarten curriculumMyung Hee Shin, Sang Ock Jang — 2023
• A Comparative Analysis of Elementary Curricula of Washington State in the U.S. and Korea Focusing on Bennett’s Goals of a Multicultural CurriculumNa-Young Choi — 2014
• Analysis on Some Paradoxes in University Curriculum ReformWang Yu-qiu — 2010