Serving the world's poor, profitably.
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Summary
Unless business leaders confront their own preconceptions--particularly about the value of high-volume, low-margin businesses--companies are unlikely to master the challenges or reap the rewards of these developing markets.
- Type
- article
- Published
- 2002-09-01
- Cited by
- 1,767
- References
- 3
- OpenAlex
- https://openalex.org/W1586144370
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:881964
Keywords
Bottom of the pyramid, Business, Multinational corporation, Population, Functional illiteracy
References
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- Challenges faced by South African companies when serving low-income markets : a market orientation perspective
- The Benefits, Innovations, and Uses of Information and Communication Technology at the Base of the Pyramid
- ICTD in Corporate Social Responsibility: Changing priorities in international development funding?
- Ecoparques empresariais e vantagem competitiva: um estudo sobre o polo verde tecnológico do Rio de Janeiro
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- The Enactment of Corporate Social Responsibility and Public Relations Practices: Case Studies from the Indonesian Mining Industry
- Ethics for Business: The Contribution of Discourse Ethics and Critical Realism
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- Frugal is the new innovative thinking : A qualitative study of frugal innovations and sustainable development in resource-poor environments
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