Serving the world's poor, profitably.

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Summary

Unless business leaders confront their own preconceptions--particularly about the value of high-volume, low-margin businesses--companies are unlikely to master the challenges or reap the rewards of these developing markets.

Type
article
Published
2002-09-01
Cited by
1,767
References
3

Keywords

Bottom of the pyramid, Business, Multinational corporation, Population, Functional illiteracy

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