Curating Corporate Social Responsibility. The MoMA brought to Berlin by Deutsche Bank seen as marketing strategy

Keywords

Corporate social responsibility, Business, Social marketing, Marketing, Political science

References

• Ethics and Agency Theory: An IntroductionNorman E. Bowie, R. Edward Freeman — 1992
• Absolute Honesty: Building a Corporate Culture That Values Straight Talk and Rewards IntegrityL. Johnson, B. Phillips — 2003
• Organizational Ethics and the Good LifeEdwin Hartman — 1996
• The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholdersArchie B. Carroll — 1991
• Corporate Citizenship: Einleitung zu den BeiträgenWolfram Breger — 2006
• Wie verkauft man mit „Gemeinwohl"?F. Liebl — 2002

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