Service dominant logic: Implications at the marketing/entrepreneurship interface

Keywords

Service-dominant logic, Context (archaeology), Originality, Marketing, Service (business)

References

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Cited by

• Perceptions of Value Co-creation in the Recipe Delivery Service Industry - An Exploratory Case StudyRyan Rumble — 2013
• A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunitiesPeter S. Whalen, Melissa Archpru Akaka — 2016
• Using Twitter to engage with customers: a data mining approachShintaro Okazaki, Ana M. Díaz‐Martín, Mercedes Rozano — 2015
• The entrepreneurial marketing domain: a citation and co-citationSascha Kraus, Matthias Filser, Fabian Eggers — 2012
• The marketing/entrepreneurship interface: a report on the “Charleston Summit”David J. Hansen, Fabian Eggers — 2010
• Customer Retention Programs of CRM and Customer Retention in E-BankingAlireza Nili, Abbas Keramati — 2012
• Exploring entrepreneurial marketingMorgan P. Miles, Audrey Gilmore, Paul Harrigan — 2015
• Linking supply chain management with mass customization capabilityGensheng Liu, George D. Deitz — 2011
• FACULDADE DE ECONOMIA, ADMINISTRAÇÃO E CONTABILIDADE DE RIBEIRÃO PRETO DEPARTAMENTO DE ADMINISTRAÇÃO PROGRAMA DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO DE ORGANIZAÇÕESEverton José Buzzo — 2010
• “Valley co-creation” – exploring the emergence of a cultural product in an entrepreneur-driven value network: Case study: Black Weekend festivalMaija Zitting — 2013
• How can the combination of intelligence, innovation and interfacing help take a hi-tech SME to market? : a case studyJuli James — 2014
• Sales force and commercial information: a study on the health sector industries in the State of Sao Paulo BrazilJos eacute Buzzo Everton, São Paulo — 2013
• An entrepreneurial relationship marketing approach to B2B selling: The case for intellectual capital sharingDonald P. Addison, Tony Lingham, Can Uslay — 2017
• Service Logic Business Model CanvasJukka Ojasalo, Katri Ojasalo — 2018
• How fashion startups build strong brands : exploring industry-specific factors most influential when branding fashion startups.Daan Caspar Wijdeveld — 2018
• After Brexit: Rethinking the structure of the UK economy and its branding strategiesBarry Ardley — 2018
• Innovation and Co-Creation Process within a Service Context: A Matter of Choice or Necessity?John McManus, Barry Ardley — 2019
• Entrepreneurial marketing and firm performance: Synthesis and conceptual developmentNasser Alqahtani, Can Uslay — 2020
• A multidimensional scale for measuring online brand community social capital (OBCSC)Stephanie Meek, Maria Ryan, Claire Lambert — 2019
• Developing a contemporary measure of employee perceptions of their work unit’s psychological sense of communityWade Arnold, Danny R. Arnold, Alain Neher — 2019

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