Improving Sponsor's Experience in Reward-Based Crowdfunding: A Psychological Ownership Perspective

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Summary

The research model shows that psychological ownership could predict sponsor’s commitment to project and continuous intention to contribute to it and social capital and social interaction are hypothesized to be important antecedents to the routes to psychological ownership in crowdfunding.

Type
article
Published
2015-01-01
Cited by
2
References
63

Keywords

Perspective (graphical), Feeling, Social capital, Context (archaeology), Survey data collection

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