The Influence of International Risk on Entry Mode Strategy in the Computer Software Industry

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Summary

This study identifies key components of the international risks involved in strategic decisions making and explores ways in which management can minimize the impact of these risks on the firm through the strategies, i.e. entry mode selected.

Type
article
Published
1995-01-01
Cited by
223
References
35

Keywords

Diversification (marketing strategy), Business, Marketing, Multinational corporation, Service provider

References

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