Modeling consumer preferences for status-signaling brands: branding, pricing, and product-line decisions

Keywords

Product (mathematics), Consumption (sociology), Marketing, Quality (philosophy), Consumer behaviour

References

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Cited by

• Applying the theory of reasoned action to understanding consumers’ intention to adopt hybrid electric vehicles in Saudi ArabiaKhalid S. Alzahrani, Adrienne Hall‐Phillips, Amy Z. Zeng — 2017
• The price of social status desire and public self-consciousness in luxury consumptionGeorge Balabanis, Αναστασία Σταθοπούλου — 2021

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