The Determinants of Consumers' Attitude towards Advertising/LES DÉTERMINANTS DE L'ATTITUDE DES CONSOMMATEURS ENVERS LA PUBLICITÉ

Keywords

Credibility, Humanities, Advertising, Pleasure, Political science

References

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• EXAMINING BELIEFS AND ATTITUDES TOWARD ADVERTISING THROUGH SPORT AMONG MONTENEGRIN CONSUMERSAldijana Muratović, Duško Bjelica, Stevo Popović — 2014
• Exploring Online Shopping Behaviour within the Context of Online Advertisement, Customer Service Experience Consciousness and Price Comparison Websites: Perspectives from Young Female Shoppers in the Zlínský RegionChristian Nedu Osakwe, Miloslava Chovancová — 2015
• Developing a Theoretical Framework for a Study on the Impact of Advertising Credibility of Consumer Healthcare ProductsV P Jagathy Raj, R C Indu — 2012
• The effectiveness of green marketingLung-Chun Feng — 2011
• Panorama Publicitário: Perspectivas da Geografia da Comunicação nas atitudes do blumenauense em relação à propagandaFabrícia Durieux Zucco, Mateus Romero Tamborlin, Cristina Schmitt Miranda — 2015
• Young Adults’ Attitude Towards Advertising: a multi-group analysis by ethnicityHiram Ting, Ernest Cyril de Run, Ramayah Thurasamy — 2015
• The Impact of Beliefs and Attitudes among Job Seekers’ Reactions in Clicking on Ads and Applying for a Job via the InternetFaizan Iza Zainuddin, Suriani Abdul Hamid — 2014
• The Effect of the Context Awareness Value on the Smartphone Adopter' Advertising AttitudeChang-Gyu Yang, Eui-Bang Lee, Yunchu Huang — 2013
• The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in GeneralHyun Seung Jin, Richard J. Lutz — 2013
• Purchasing green to become greener: Factors influence consumers' green purchasing behaviorHosein Vazifehdoust, Mohammad Taleghani, Fariba Esmaeilpour — 2013
• Influence of Mobile Marketing on Consumer Purchase Behaviour in Organized Institutions in Lagos State,NigeriaMosunmola Akinbode — 2014
• A study on influencing factors on brand loyalty: A case study of Mobile industryBahman Dehestani, Nadereh Sadat Najafi Zadeh, Iraj Noori — 2013
• Consumers' Attitude towards AdvertisingUchenna Cyril Eze, Chai Har Lee — 2012
• Examining beliefs, values and attitudes towards social media advertisements: results from IndiaThamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthil Arasu Balasubramanian — 2015
• ATINER's Conference Paper Series MED2013-0518Atılım Onay — 2013
• CONSUMERS' ATTITUDES TOWARDS PRINTED GREEN ADVERTISINGAmanda Ekström, Niclas Gustafsson — 2012

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