The formulation and implementation of a servitization strategy : factors that aught to be taken into consideration

Keywords

Multidisciplinary approach, Relevance (law), Key (lock), Business, Process management

References

• Services marketing and managementAudrey Gilmore — 2003
• The service economy : a South African perspectiveRichard Weeks — 2008
• Development of an integrated product‐service roadmap with QFDYoonjung An, Sungjoo Lee, Yongtae Park — 2008
• Services Marketing: Integrating Customer Focus Across the FirmValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler — 1996
• Succeeding through service innovation : a service perspective for education, research, business and governmentKevin Bishop, Greg Bolan, David E. Bowen — 2008
• Servitization : a South African perspectiveR.V. Weeks, Siebert Benade — 2009
• Why business models matter.Joan Magretta — 2002
• The servitization of manufacturing: A review of literature and reflection on future challengesTim Baines, Howard Lightfoot, Ornella Benedettini — 2009
• From goods to service(s): Divergences and convergences of logicsStephen L. Vargo, Robert F. Lusch — 2008
• The transition from product to service in business markets: An agenda for academic inquiryFrank Jacob, Wolfgang Ulaga — 2008
• Changing mental models: HR's most important taskJeffrey Pfeffer — 2005
• Towards an operations strategy for product-centric servitizationTim Baines, Howard Lightfoot, Joe Peppard — 2009
• An attention‐based view on service orientation in the business strategy of manufacturing companiesHeiko Gebauer — 2009
• Development of industrial service offerings: a process frameworkDaniel Kindström, Christian Kowalkowski — 2009
• Service, services and products: rethinking operations strategyMartin Spring, Luís Araújo — 2009
• Relationship marketing and a new economy: it’s time for de‐programmingEvert Gummesson — 2002
• Manufacturing, service, and their integration: some history and theoryRoger W. Schmenner — 2009
• Removing the fuzziness from the fuzzy front-end of service innovations through customer interactionsIntekhab Alam — 2006
• Development of performance‐based service strategies for the oil and gas industry: a case studyRajesh Kumar, Tore Markeset — 2007
• Servitization of business : Adding value by adding servicesSandra Vandermerwe, J. Fernando Sánchez-Rada — 1988

Cited by

• What Leadership Pattern can be Observed in IPS2 Work Systems when Compared with Production and ServiceBernd-Friedrich Voigt, Ksenia Mänz, Uta Wilkens — 2014
• Servitization Strategies in Real Estate Development: Evidence From JordanSaad Zighan — 2016
• Services marketing within South African engineering enterprises: A comparative study of theory and practiceMaria van Zyl-Cillié, Louwrence Erasmus — 2016
• Paradoxes in servitization: A processual perspectiveJekaterina Dmitrijeva, Andreas Schroeder, Ali Ziaee Bigdeli — 2022
• Personal, Führung und Organisation in IPSSUta Wilkens, B. Voigt, Antje Lienert — 2017

Related papers

• Research vs. Practice on Manufacturing Firms' Servitization Strategies: A Gap Analysis and Research AgendaMarco Perona, Nicola Saccani, Andrea Bacchetti — 2017
• A New Perspective on Leadership for Achieving Servitization of BusinessYong Nie, Michitaka Kosaka — 2014
• How to perform collaborative servitization innovation projects: the role of servitization maturityOksana Polova, Catherine Thomas — 2020
• Servitization as Strategic Flexibility : Insights from an Exploratory StudyDanilo Brozović, Fredrik Nordin — 2011
• Independent distributors in servitization: An assessment of key internal and ecosystem-related problemsDušana Hullová, Pavel Laczko, Johan Frishammar — 2019