Exploring the Strategic Use of Platform-Based Planning

Keywords

Adaptation (eye), Business, Standardization, Strategic planning, Product planning

References

• The Power of Product PlatformsMarc H. Meyer, Alvin P. Lehnerd — 1997
• A Framework for Evaluating Platforms in Product Developing OrganizationsAnar Helgi Kristjansson, Hans-Petter Hildre — 2004
• Platform Assessment Matrix (PAMatrix): A Method to Support Decision Making on Product PlatformsArnar Helgi Kristjansson — 2005
• The product family and the dynamics of core capabilityMarc H. Meyer, James M. Utterback — 1992
• Designing New ProductsG. Don Taylor, John R. English, Robert J. Graves — 1994
• Planning for Product PlatformsDavid Robertson, Karl T. Ulrich — 1998
• Broader product line: a necessity to achieve success?Sunder Kekre, Kannan Srinivasan — 1990
• Leveraged high-variety strategies: From portfolio thinking to platform thinkingM. S. Sawhney — 1998
• Dynamic relationships with customers: High-variety strategiesBruce E. Kahn — 1998
• Managing product families: The case of the Sony WalkmanSusan Walsh Sanderson, Mustafa Uzumeri — 1995
• Balancing Marketing and Manufacturing Objectives in Product Line DesignJeremy J. Michalek, Oben Ceryan, Panos Y. Papalambros — 2006
• Commonality in product design: Cost saving, valuation change and cannibalizationKilsun Kim, Dilip Chhajed — 2000
• Understanding brand equity for successful brand extensionDennis A. Pitta, Lea Prevel Katsanis — 1995
• Design For Existing Lines: Part and Process Plan Optimization to Best Utilize Existing Production LinesArlene G. Smithson, Karim Hamza, Kazuhiro Saitou — 2007
• Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm PerformanceK. Scott Swan, Masaaki Kotabe, Brent B. Allred — 2005
• Applying Design for Production Methods for Improved Product DevelopmentMandar M. Chincholkar, Jeffrey W. Hermann, Yufeng Wei — 2003
• Internationalization and the dynamics of product adaptation: The Case of Parfois.Yevheniya Nikolaevna Vladimirova — 2013
• PRODUCT FAMILY AND PLATFORM PORTFOLIO OPTIMIZATIONOlivier de Weck, Eun Suk Suh, David S. Chang — 2003
• Using conjoint analysis to help design product platformsWilliam L. Moore, Jordan J. Louviere, Rohit Verma — 1999
• Creating a platform-based approach for developing new servicesMarc H. Meyer — 2001

Cited by

• A literature review on multitype platforming and framework for future researchLinda L. Zhang — 2015
• A Review of Recent Literature in Product Family Design and Platform-Based Product DevelopmentZhila Pirmoradi, G. Gary Wang, Timothy W. Simpson — 2014
• Decisions in Product Platform Development ProjectsPeter E. Harland, Haluk Yörür — 2015

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