Does Organizational identification lead to User Involvement?
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Summary
This study integrates three research streams-OI, OCBs, and user involvement into one model in order to investigate whether OI and O CBs: Altruism and courtesy affect user involvement.
- Type
- article
- Published
- 2014-01-01
- Cited by
- 2
- References
- 73
- OpenAlex
- https://openalex.org/W86051953
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:14125622
Keywords
Organizational citizenship behavior, Context (archaeology), Courtesy, Identification (biology), Affect (linguistics)
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