Corporate brands, the British Monarchy, and the resource-based view of the firm

Keywords

Business, Resource (disambiguation), Monarchy, Economy, Marketing

References

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• Are the strategic stars aligned for your corporate brand?Mary Jo Hatch, Majken Schultz — 2001
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• General Principles of Constitutional and Administrative LawJohn Alder — 2002
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• The Crown and the Establishment.Kingsley Martin — 1962
• The Oxford Illustrated History of the British MonarchyJ. Cannon, R. Griffiths — 1988
• Equity in corporate co‐branding: The case of adidas and the All BlacksJudy Motion, Shirley Leitch, Roderick J. Brodie — 2003
• Talking Of The Royal FamilyProf Michael Billig, Michael Billig — 1991
• English constitutional historyS. B. Chrimes — 1953
• The Governance of EnglandSidney Low — 2004
• Contemporary Strategy AnalysisRobert M. Grant — 2005
• MUDdling through [collaborative systems]Simon M. Kaplan, Geraldine Fitzpatrick, Tim Mansfield — 1997
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• The Anatomy of PowerJohn Kenneth Galbraith — 1983
• The Monarchy and the ConstitutionVernon Bogdanor — 1996

Cited by

• Scrutinising the British Monarchy The corporate brand that was shaken, stirred and survivedJohn M.T. Balmer — 2009
• Corporate heritage, corporate heritage marketing, and total corporate heritage communicationsJohn M.T. Balmer — 2013
• Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II's Diamond Jubilee (1952–2012)John M.T. Balmer — 2011
• Explicating corporate brands and their management: Reflections and directions from 1995John M.T. Balmer — 2010
• Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business RelationshipsNikolina Koporčić — 2016
• Interactive Network BrandingNikolina Koporčić, Aino Halinen — 2018
• Corporate heritage brand traits and corporate heritage brand identity: the case study of John LewisAmmar Sammour, Weifeng Chen, John M.T. Balmer — 2020
• Britain & Denmark A qualitative and cultural observation of the uncertainty generated by the transition to a new monarchEmanuele Maggioli — 2025
• Interactive Network Branding Creating corporate identity and reputation through interpersonal interactionNikolina Koporcic — 2018

Related papers

• Corporate Branding and ConnoisseurshipJohn M.T. Balmer — 1995
• Corporate brands: what are they? What of them?John M.T. Balmer, Edmund R. Gray — 2003
• The monarchy as a corporate brand: Some corporate communications dimensionsStephen A. Greyser, John M.T. Balmer, Mats Urde — 2006
• Corporate Governance and the British EconomyMaurice Gillibrand — 1993
• Political Connection, Corporate Governance, and Firm Value: Indonesian EvidenceSiti Rochmah Ika, Zulkarizki Rachmanti, Joko Purwanto Nugroho — 2021
• Corporate Control and Corporate Rule: Britain in an International PerspectiveJohn Scott — 1990
• The Improvement of Corporate Governance in China Viewed from Foreign ModelsHuang Zhu-jian — 2005
• Activist investors and implications for corporate governance: A case study of Barington Capital Group and L brandsHugh Grove, Maclyn Clouse — 2019