The Effect of Perceived Ethical Performance of Shopping Websites on Consumer Trust

Explore this paper's citation graph

Summary

The result shows that consumers will trust the website if they feel the site keeps a good EC ethical performance such as practicing the privacy policies and stating it explicitly, describing products or services in an appropriate way.

Type
article
Published
2009-09-01
Cited by
136
References
42

Keywords

Business, Key (lock), Internet privacy, Ethical issues, Advertising

References

Cited by

Related papers