CONSUMER PERCEPTION ANALYSIS TOWARDS BRAND IMAGE HEMA DUTCH RESTO
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- Type
- article
- Published
- 2009-03-14
- Cited by
- 0
- References
- 22
- OpenAlex
- https://openalex.org/W66830069
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:166793915
Keywords
Marketing, Advertising, Business, Brand equity, Population
References
- Structural equation modeling dengan lisrel 8.8: konsep & tutorial / Setyo Hari Wijanto
- ANALISA HUBUNGAN BRAND STRATEGY YANG DILAKUKAN GOOTA JAPANESE CHARCOAL GRILL AND CAFE DAN BRAND EQUITY YANG SUDAH DITERIMA KONSUMEN
- Metode Penelitian Bisnis
- Analisis statistik dengan Microsoft Excel & SPSS
- Brand Management & Strategy
- Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek
- Analisis Regresi Menggunakan SPSS : Contoh kasus dan pemecahannya
- Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran
- Brand Equity Ten : Strategy Memimpin Pasar
- Riset pemasaran dan perilaku konsumen
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