Bring Out the ‘Backroom Boys’: The Role of Media Planners and Buyers in the New Knowledge Economy

Keywords

Restructuring, Context (archaeology), Advertising, Accountability, Public relations

References

• The new management : democracy and enterprise are transforming organizationsW. Halal — 1996
• Advanced Media PlanningJohn R. Rossiter, Peter J. Danaher — 1998
• Intellectual capital accounting and reporting in the knowledge economyA. Seetharaman, Hadi Helmi Bin Zaini Sooria, A.S. Saravanan — 2002
• The Cultural Economy of CitiesAllen J. Scott — 1997
• The Condition of PostmodernityCole Harris, David Harvey — 2020
• The Informational City: Information Technology Economic Restructuring and the Urban Regional ProcessChrisanthi Avgerou — 1991
• The informational city: Information technology, economic restructuring, and the urban-regional processManuel Castells — 1989
• AdvertisingH. Sexton — 1898

Cited by

• Playing on the edge: facilitating the emergence of a local digital grassrootsAxel Bruns, Sal Humphreys — 2007
• Research Adventures in Web 2.0: Encouraging Collaborative Local Content Creation through EdgexAxel Bruns, Sal Humphreys — 2010

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