Have the automobile companies; Honda and Renault achieved to deliver their environmental message to their customers?
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- Type
- article
- Published
- 2009-01-01
- Cited by
- 0
- References
- 21
- Access
- Open access
- OpenAlex
- https://openalex.org/W34835851
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167067806
Keywords
Business, Advertising, Green marketing, Marketing, Automotive industry
References
- Strategy and society: the link between competitive advantage and corporate social responsibility.
- It's not easy being green
- Labelling Strategies in Environmental Policy
- Environmental Consciousness and the Business Curricula
- Research Methods for Business Students
- Eco-Labeling Consequences in General Equilibrium: A Graphical Assessment
- Business Ethics and Values: Individual, Corporate and International Perspectives
- Critical Marketing: Defining the field
- How Green Should You Be: Can Environmental Associations Enhance Brand Performance?
- Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
- A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
- Competitive Environmental Strategies: When Does it Pay to Be Green?
- Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development
- Green Companies or Green Con‐panies: Are Companies Really Green, or Are They Pretending to Be?
- Marketing’s contribution to strategy: The view from a different looking glass
- Does It Pay to Be Green? A Systematic Overview
- The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements
- Competitive Advantage: Creating and Sustaining Superior Performance
- American Economic Association
- Green advertising: greenwash or a true reflection of marketing strategies?
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