The Nature and Consequences of Trade-Off Transparency in the Context of Recommendation Agents

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Summary

A novel design for an RA interface that enables it to interactively demonstrate trade-offs among product attribute values to improve consumers' perceived product diagnosticity and perceived enjoyment is investigated and a theoretical model is developed that proposes two antecedents to improve perceived decision quality and reduce perceived decision effort.

Type
article
Published
2014-06-01
Cited by
222
References
122

Keywords

Transparency (behavior), Context (archaeology), Outcome (game theory), Computer science, Interface (matter)

References

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