Anticipated Guilt for Not Helping and Anticipated Warm Glow for Helping Are Differently Impacted by Personal Responsibility to Help

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Summary

It is argued that future studies investigating motivations for helping should measure both anticipated negative consequences for oneself if not helping, and anticipated positive consequences for ourselves if helping, to suggest that the authors anticipate guilt if not fulfilling their responsibility but that they anticipating warm glow primarily when doing over and beyond their responsibility.

Type
article
Published
2016-09-28
Cited by
51
References
78
Access
Open access

Keywords

Computer science

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