Tailoring compensation effects of health-unrelated food properties.

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Summary

This paper empirically tests compensation effects for optimized flavor intensity using a combination of adaptive conjoint analysis and sensory preference tests and shows that compensation effects depend on which type of health-related attribute is reduced and whether the health-un related attribute is improved intrinsically or extrinsically.

Type
article
Published
2014-09-01
Cited by
14
References
54

Keywords

Geography, Humanities, Art

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