Images of Eyes Enhance Investments in a Real-Life Public Good

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Summary

It is shown that simple images of eyes can trigger reputational effects that significantly enhance on non-monetary investments in anonymous public goods under real life conditions and suggest that human social behaviour may often be shaped by relatively simple and potentially unconscious mechanisms instead of very complex cognitive capacities.

Type
article
Published
2012-05-18
Cited by
94
References
49
Access
Open access

Keywords

Humanities, Art, Philosophy

References

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