Creative Distraction : The Digital Transformation of the Advertising Industry

Keywords

Advertising, Digitization, The Internet, Online advertising, Business

References

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Cited by

• Geographies of production I: An evolutionary revolution?Neil M. Coe — 2011
• Industrial Innovation Collaboration in a Capital Region ContextSverre J. Herstad, Øyvind Pålshaugen, Bernd Ebersberger — 2011
• Challenges facing the profession of advertising in the digital age - An empirical study of Swedish advertising professionals -Aiko Takemura — 2012
• Relational Destination Development : Case Studies on the Significance of Tourism NetworksSara Nordin — 2017
• Marketing Challenges and Advertising Partner Selection: Exploring Advertiser-Agency Relationships in the Danish Media IndustryHenrik Toft Jensen, Kristian J. Sund — 2020
• Evaluating Success in a Creative Project Ecology: Naked Communications as an Agency Legacy Brand in Historical Perspective (2000-2019)Wing So — 2020

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• The Development of the Advertising Industry in JapanToshikazu Nakase — 1966
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• Offering a Creative Track in the Advertising Major: A Case HistoryBeth E. Barnes, Carla V. Lloyd — 1997
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