The Interrelationship ofthe Market-Driving Approachand the Organizational Culture : A qualitative study of the market-driving companies
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- Type
- article
- Published
- 2011-01-01
- Cited by
- 1
- References
- 26
- Access
- Open access
- OpenAlex
- https://openalex.org/W19171728
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:92994657
Keywords
Business, Qualitative research, Organizational culture, Marketing, Economics
References
- Research Methods for Business Students
- Introduction to Social Research Quantitative and Qualitative Approaches, 2nd edn
- Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
- What passes as a rigorous case study
- Market-driven versus driving markets
- The capabilities and performance advantages of market‐driven firms
- The revolution in retailing: from market driven to market driving
- From transactional to transformational leadership: Learning to share the vision.
- Quality Research in Management: addressing Complexity, Context and Persona
- Responsive and proactive market orientation and new-product success.
- A transnational perspective on knowledge sharing: lessons learned from IKEA's entry into Russia, China and Japan
- IKEA CEO Anders Dahlvig on international growth and IKEA's unique corporate culture and brand identity
- 'The IKEA Saga': How Service Culture Drives Service Strategy
- From Market Driven to Market Driving: An Alternate Paradigm for Marketing in High Technology Industries
- SOCIAL RESEARCH, ISSUES, METHODS AND PROCESS
- Business Research Methods
- Handbook of Research Methods
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