Understanding caregivers’ intentions for their child to walk to school: Further application of the theory of planned behavior

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Summary

The results from an online survey of 512 caregivers provide support for the TPB, highlighting the important role of subjective norms and suggesting marketers should nurture caregivers’ perception that important others approve of walking to school.

Type
article
Published
2016-10-01
Cited by
22
References
77
Access
Open access

Keywords

Theory of planned behavior, Nature versus nurture, Extant taxon, Psychological intervention, Psychology

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