Consumer Learning to Promote Behavioral Intention Toward IT Innovation: Is Word of Mouth Needed?
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Summary
A model suggesting that word of mouth (WOM) stimulates individual consumers’ learning and in turn affect their intention to adopt mobile payment is developed, suggesting that consumers first sense the WOM and obtain relevant information from the surrounding environment.
- Type
- article
- Published
- 2013-01-01
- Cited by
- 2
- References
- 39
- OpenAlex
- https://openalex.org/W14409190
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:12486770
Keywords
Affect (linguistics), Payment, Word of mouth, Mobile payment, Business
References
- Marketing High Technology
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- Empirical validation of affect, behavior, and cognition as distinct components of attitude.
- Past progress and future directions in conceptualizing customer perceived value
- Inducing word-of-mouth by eliciting surprise ? a pilot investigation
- The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan
- Marketing high technology: preparation, targeting, positioning, execution
- Modeling word-of-mouth usage
- An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models
- Past, present and future of mobile payments research: A literature review
- Understanding consumer acceptance of mobile payment services: An empirical analysis
- An empirical investigation of factors influencing the adoption of data mining tools
- Factors influencing word of mouth effectiveness: receiver perspectives
- Information System Use - Related Activity: An Expanded Behavioral Conceptualization of Individual-Level Information System Use
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