Building icon wine brands: exploring the systemic nature of luxury wines
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- Type
- article
- Published
- 2003-01-01
- Cited by
- 5
- References
- 11
- OpenAlex
- https://openalex.org/W9596898
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:189343623
Keywords
Wine, Icon, Advertising, Business, Marketing
References
- Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell
- Rethinking Market Research: Putting People Back In
- Brands without boundaries – The internationalisation of the designer retailer’s brand
- Consuming luxury brands: The relevance of the ‘Rarity Principle’
- Path dependence in historical sociology
- Marketing Planning for Wine
- ‘[Re]inventing the brand - Can top brands survive the new market realities?’
- Building theories from case study research
- Reliability and Validity in Qualitative Research
Cited by
- The Australian wine label: an analysis of the impact of graphic design and visual communication strategies in the wine industry
- Wine and Society
- Extending the double jeopardy and duplication of purchase laws to the wine market
- A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws
- Ein Plädoyer für die Marke in der Weinwirtschaft
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