Social Media and Innovation: The Relationship between Firms’ Facebook Activity and Product Innovation Development
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Summary
The results show that the scaled conversation rate of a Facebook fan page positively influences innovation, indicating that a strategic approach to social media management improves firm innovation.
- Type
- dissertation
- Published
- 2014-01-01
- Cited by
- 1
- References
- 107
- OpenAlex
- https://openalex.org/W438689
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:55738995
Keywords
Social media, Openness to experience, Facilitator, Product innovation, Conversation
References
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- Benefits of involving users in service innovation
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